NADA Used Car Guide Special Report:
Value Discovery: How Automotive Brand Affects Used Vehicle Prices
A vehicle brand's reputation determines its value, or the premium that consumers are willing to pay. Highly respected brands benefit not only from greater consumer awareness and loyalty, but also from higher retained value.
This white paper explores the brand characteristics that drive auto purchase behavior and their impact on used vehicle prices. Understanding these characteristics is critical for building intrinsic vehicle value and preserving revenue potential in an increasingly competitive market.
- Core purchase drivers
- Brand perception vs. reality
- Premiums by vehicle brand
- Leveraging brand value for new vehicle pricing